News and Insights

Shortly after doing this interview with Focus on Force, Cognizant's Lorenzo Degan added another feather to his cap — the Salesforce Associate Certification. Lorenzo is currently 3X Salesforce certified in Admin 201, Platform App Builder, and Associate. Find out how he got started in Salesforce, what kept him motivated in his Salesforce journey, which areas of the Admin 201 certification exam he says learners should focus on the most, and what his advice is for those who are just starting their Salesforce journey.

In the era of digital marketing, managing a company's complex client database effectively is one of the largest issues it faces. Businesses have become significantly more diverse over the years, and new rivals are quickly flooding the market. Additionally, since new technological developments permeate every industry sector, it is imperative for companies to adapt to these changes.

Salesforce released the Business Analyst certification exam in July ‘22. As it was in really high demand here at Focus on Force, we created and released the Business Analyst Practice Exams back in October.

Salesforce Customer 360 is a technology that aims to help businesses enhance the customer experience by utilizing a complete view of every consumer. It is designed to provide businesses with a centralized, 360-degree view of each customer, which enables them to make more informed decisions and improve customer engagement.

4orce Cloud Consulting’s Trevor Lobel is a 4x certified Salesforce Consultant based in Cape Town, South Africa. He was working for a non-profit organization when he discovered Salesforce, saying that it was a combination of three things that drew him: technology, systems, and people. Find out which of his four certifications he considers his hardest, what tips he has for those preparing for the Service Cloud Consultant certification, what a typical working day for him is like, and what advice he has for those aspiring for a career in Salesforce!