News and Insights

Most businesses purchase a Customer Relationship Management (CRM) system to aid in the management, monitoring, and optimization of the sales process. In fact, a CRM can bring a slew of other advantages, many of which you may be unaware of. Whether you want to keep track of your competitors, provide extra support to HR, or even create a content schedule, the appropriate technology can help you do all of that and more.

After completing the Salesforce Einstein exam last year, Sharing and Visibility seemed a logical next step. I have a personal interest and professional background in computer security. Probably any Admin with experience has dealt with issues of security and sharing.

Alex Paul is a Salesforce Team Lead for Wursta Corporation. He started his career as a web developer for an agency where he helped code WordPress websites — transforming them from a PSD web template, to fully-fledged, dynamic sites. He eventually got promoted to CRM Team Lead, and eventually, Salesforce Team Lead. Today, Alex is 3X Salesforce certified, and shares with Focus on Force what a typical working day for him is like, how having practical experience is as crucial as being certified, and even gives some useful tips for those preparing for a Salesforce certification exam.

The Salesforce deployment process can be quite tedious for admins, developers and consultants. Following DevOps best practices to deploy your Salesforce applications will help you counter these challenges as DevOps is a collaborative way of working with all members of a team. It is also one way you can swiftly implement change across your company.

Alexey Bakshaev has been working for Deutsche Bank Technology Center in Moscow, Russia for the past 14 years, and has held numerous positions within the company such as Java Developer, Application Developer, Function Analyst, Lead Function Analyst, Software Engineer, Salesforce Engineer and presently, Lead Salesforce Engineer. Today, Alexey manages a team of six Salesforce Engineers, and shares with Focus on Force why he started learning Salesforce, what a typical working day for him is like, and why the Sales Cloud Consultant certification presented some challenges for him.