Salesforce Insights

A CRM is a critical component of any business. There are many benefits to having one, and in this blog post, we will discuss some of the most common reasons for getting started with a CRM. At its core, customer relationship management (CRM) is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers.

Lee Beardshaw is a Salesforce Consultant for Primo Cloud Consulting which helps a number of different businesses implement Salesforce in their systems. He got his start in Salesforce more than a decade ago when he had to implement a CRM system for an international vehicle tracking solutions company. After going through numerous systems, he realized that Salesforce was a cut above the rest.

Vitaly is a Consultant and Business Analyst whose career started in Marketing. After opening his first marketing agency a decade ago, he decided that CRM implementation was a necessity and experimented with various CRM software before finally deciding on Salesforce. A multi-certified Salesforce professional in Admin, Advanced Admin and Platform Builder; Vitaly gives some practical insights on how to empower oneself by being a part of a community.

The Salesforce Admin exam will be changing on June 23, 2021. While it may look like there were many changes, actually more than 90% of the topics you need to be knowledgeable in are the same as in the previous exam outline. So what is changing? For starters, the number of exam sections have been reduced from 12 to 7. Previous sections were either moved or renamed as shown below.