Salesforce Insights

Do nonprofit organizations really need to invest in a CRM software to maintain contact data, given the hurdles, pivoting, and re-prioritization that COVID has brought about? Yes, in fact Salesforce’s CRM for Nonprofits — Salesforce Nonprofit Cloud — is currently being utilized by organizations like the Healthier Kids Foundation, the Canadian Cancer Society, the ADL (adl.org), and the Great Ormond Street Hospital Charity.

In the midst of the new normal, the term "customer loyalty" has taken on a whole new meaning. This is why if you want to survive the business battlefield of the twenty-first century, you must prioritize keeping your current clients. Client retention is at the heart of CRM software.

Salesforce is widely-regarded as one of the preferred CRM solutions for new companies and small businesses with its simple out-of-the-box solution, broad array of functionalities, and a great reputation in the industry.

Since its launch in 1999, Salesforce has been steadily increasing its coverage. It is used by 150,000 businesses globally, ranging from small businesses to Fortune 500 corporations. According to a press release from Salesforce, almost 9 million new Salesforce positions will be available globally by 2026.

How can you maintain a human connection with your customers in a world where everything is digital? Well, with all the hype about CRM and automation, it's easy to question if customer alienation is a result of automation. If you only use CRM, chatbots, and automated communications, you are likely to lose your customers.

According to a recent poll, sixty-six percent of Americans are willing to spend more money with a firm if they receive exceptional customer service. If your company isn't already using the Salesforce CRM platform, you're missing out on an opportunity to boost sales and enhance the likelihood of repeat customers. In the business world, CRM refers to how you manage your customer interactions.